

My main new year resolution was to update this page
every month without fail. Here, then, is my latest reflection on the largest
Macintosh convention in the world, known appropriately as Macworld. The event
took place in San Francisco during the first week of 1999.
Macworld
Amazes
This year's keynote address at Macworld, San Francisco,
began with the familiar image of the Hal 9000 supercomputer. You remember
Hal, the talking computer from Stanley Kubrick's brilliant sixties cinematic
peek into the future of life at the turn of the century. You know, the
one we're about to take in the next year or two depending on your perspective
of when the twenty first century really begins, with the year 2k or 2001,
which is the name of the aforementioned film based on the Arthur Clark
novel.
Space Odyssey
So, anyway, here are several thousand Mac enthusiasts
gathered in this most magical of cities to hear live the words of Steve
Job's keynote,confronted with this cultural icon from forty years ago.
Hal's voice, that cultured, tempered voice, tells Mr. Jobs , "Steve...
We have a problem."
Seems that in the year 2,000 all computers ground
to a standstill because the early programmers, to save a couple of keystrokes
each time a date entry was made, settled for two digits to signify the
year (56) , as opposed to the actual four (1956). It wasn't Hal's fault,
the crowd was assured. The end civilization as we know it was about to
happen. It was the Macintosh that saved the world. Seems that Apple programmers
were prescient enough in the decades prior to the end of the century to
use the four digits needed. Catastrophe was averted and the team from Cupertino
saved the world.
Seems also that the new lineup of Apple computers
are now smarter than the Hal 9000. In a fit of jealous rage Hal ended the
presentation by trying to shut down the power.
If it felt as if this humorous buildup to the 1999
line of Macs was laced with irony, that was no mistake.
Newer Technology Announced
Newer, faster units were introduced, and in keeping
with the
success
of the iMac, all had similar appearance to that machine. After discussing
how Mac would now be supported by more and more game platforms, including
a way to turn a regular Macintosh into a Sony Playstation using software,
the final surprise was about to be unveiled. It was my hope and belief
that this would be the introduction of the replacement of the eMate, the
inexpensive Newton with a keyboard that was to have revolutionized the
classroom. To my disappointment, it was that now the iMac would come in
five new different colors. A nice touch, to be sure, but not one that will
ultimately help schools and others so desperate to have an inexpensive
durable alternative to the PowerBook line.
Prediction
I think I've figured out Apple's strategy for the
release of the new device. They didn't want to blow the entire new line
out at this particular Expo. Major new systems and software were indeed
introduced here, make no mistake about it. After speaking to a group of
Japanese journalists here to cover the event, I became convinced the announcement
of the new portable will take place next month in Japan for the Tokyo edition
of Macworld Expo. Why? The announcement must be made when the devices are
ready to ship. It has to be available for education, a major market for
such a tool, to plan for in the next school year. And, finally, the Japanese
have been yearning for this type of computing power in a small portable
unit for a long time.
SF is Mac Heaven
If you had never attended a Macworld Expo,
you would have been overwhelmed with the quantity and quality that surrounds
the products and services on display here. Come to think of it, even if
you were a jaded regular attendee, you would have felt the new vitality
that has come with the victories over a shrinking marketshare and the negative
predictions of the media.
Make no mistake about it, Apple's back and is here
to stay. The almost religious zeal that happens wherever conventioneers
meet in the city is akin to pilgrims in the promise land; the Global Village
workers I met riding a cable car, the pharmacist and his wife from Philly
buying chocolate in Ghirardelli Square, the French newspaper journalist
I spoke with on a shuttle, to name but a few.
Party Mood
By luck and the kindness of an Apple fellow, I was
able to procure an invitation to the exclusive party thrown at the Expo
by Apple Co. The party was held at the Moscone Center, but in a totally
different area. It was held literally over the Convention Center, in a
space known as the Yerba Buena Gardens
I had a strong feeling that the party would be a
little higher class than the conference get-togethers I've previously attended:
smallish gatherings that included beer, wine and, if we were lucky, potato
chips. Nothing could have prepared me for the opulence of this occasion.
Celebrating Different(ly)
The current slogan for Apple is "Think Different".
Advertisements include black and white images of innovative personalities
of the Twentieth Century with the slogan and the trademarked multicolored
apple. The party for Apple started in a large room filled with tables of
food and a huge image of Lucy and Ricky on a Think Different poster. Below
the poster was a stage with a salsa band playing the type of music Ricky
Ricardo's band might be playing today complete with a pair of instructors
to assist partygoers in mastering the fluid moves that go with the music.
I was standing in line for the free buffet, when a friendly staff member
pointed out that there were other rooms with food and music.
At
one end of the large hall was a sign pointing to the Gershwin room. True
enough next door was a grand piano with a talented pianist playing George's
tunes. Next to that was the John and Yoko room with a rock band playing
golden oldies in a skating rink covered over with boards and carpet, also
boasting a different buffet. All told there were five different rooms throughout
the complex featuring the themed graphics over stages featuring top notch
musicians with huge assortments of food and drink.
Along with the musical and culinary treats were museums
with hands on puppets, art, computer labs and even a full merry-go-round
for the edification of the guests. As I wandered over the vast area, I
kept hearing that Steve Jobs himself was in attendance, but never crossed
paths with him. I did speak to numerous people from all over the world
with professions ranging from journalists to software designers and entrepreneurs.
The overall mood was one of optimism and excitement.
It was like the dark days were gone and the golden future was ours for
the taking. Although Apple has abandoned the Technicolor icon of the past,
the party and the Expo proved to be an over-the-rainbow celebration that
will continue to resonate throughout the new year until the faithful are
once more beckoned to this city by the bay.
Hugh Peebles
January, 1999